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08.25.09 How To Write Super Versatile Newsletter Articles  By Stacy Karacostas
If you're looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what you do...And partly because articles are super-versatile. You can...
• Use them in email or print newsletters to stay in touch with clients...
• Post them on your Website and/or blog as new content... • Submit them to online article databases to drive Website traffic... • Hand them out at networking events and workshops as bonuses... • Get 'em published in newspapers or magazines for all the f*ree PR... • Compile them and turn 'em into ebooks or books... • Turn them into white papers and offer them as free downloads to build your list • Even use bits of them in marketing copy... The best part is; a single article can be used multiple times. And with everything else on your plate, you need marketing materials that do double, triple or even quadruple duty. Right? Now, you're probably thinking... "Sounds great, but how am I going to find time to do all this article writing?" Good question. And one I hear all the time. So I'm going to share a few tricks that make writing articles fast and painless.
6 Ways to Write Articles at Light Speed 1) Tips and How-to's are Tops The easiest articles to write are tips and how-to articles. Everyone loves to read them 'cuz they are quick and easy. And you'll love writing them for the same reason. Just pick a topic you know a lot about. Then write down 5-10 key things about it. Or the sequence of steps to doing it. Simple as that. 2) Read to Write If you want fresh ideas to come out of your head, you have to put fresh ideas in. I subscribe to a monthly marketing newsletter with CD. Plus I read Entrepreneur and 5 or 6 weekly e-newsletters on marketing, copywriting, business and Websites. Whenever I run across an interesting idea or fascinating tidbit, I add it to either my electronic or physical file. Then anytime I'm out of ideas, I just whip out my trusty file, pick one, and start writing about it. Continue reading this article. About the Author: Practical Marketing Expert Stacy Karacostas, founder of SuccessStream Sales & Marketing Solutions, specializes in taking the stress, struggle and confusion out of growing your small business. She's the author of the 2-page marketing plan workbook Putting Your Business on the Road to Success, and The Small Business Website Bible. Stacy also writes the fun and informative Marketing Junkie blog and Bright Ideas weekly newsletter. For more practical, business-building wisdom help yourself to a copy of her free report The 7 Deadliest Small Business Marketing Sins... Are You Guilty? |
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