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| Deciding On Newsletter Content Is Your Most Important Step |
So, you've heard email is a great way to market a product, website, and yourself. You've also listened to others who've told you a great way to create a personal campaign is by way of a newsletter. So, now what?
While newsletters have the power to inform, persuade, and provide readers insight, they can also be seen as just another piece of spam. Which is why it's absolutely important your newsletter is chock full of content your readers will want to open and become engaged with.
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| Newsletters: A More Human Approach |
| When you share your news with your friends via an email, your email looks like a regular email; no glossy images, no "buy now" offers – Just an email from you, to them.
When businesses decide to offer newsletters, they tend to do the opposite. |
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| 3 Functions To Consider When Developing... |
| When you plan the content of your email, are you just thinking about the words, or are you thinking about the functions. Do you know what you want the reader to get out of the email? Do you know what you want to get out of the email? You only... |
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| Preparing For The Holiday Season |
| The holiday season is fast approaching, and seeing how it's a time where Internet store owners make a great deal of the revenue, now is the time to start preparing for your holiday newsletter campaign. There are a number of resources you... |
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