[2002-10-31] Coping With Spam Filters
If you haven't yet heard about the chaos that Spam Filters are currently causing for publishers, then I am about to tell you EVERYTHING you'll need to know on this subject. Many of our fellow publishers disregard the fact that Spam Filters DO in fact exist. For some reason just do NOT want to face the fact that, they are DESTROYING their businesses.
I write a column on Spam for DEMC small business ezine, so I do consider myself to be well educated on this subject. If you have any questions about what I am about to tell you, feel free to contact me at: http://www.OptinFrenzy.com
[2002-10-31] Why Some Newsletters Get *READ* While the Rest Get *TRASHED*!
It's a simple truth...
Some newsletters seem to attract readers like bees to honey - whilst others seem to struggle to find a marketplace of interested subscribers. But why?
What's the big difference between success and failure when it comes to publishing your own newsletter? And what should you aim to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael Green, reveals his top five hints for creating your own winning newsletter or Ezine publication.
[2002-10-31] Website and Newsletter Promotion
If you are selling anything, you should have a website. If you are selling ebooks, you should consider it mandatory. How many people do you know who read ebooks but don't access the Internet? None come to my mind.
The best thing about having a website is that you can quite probably do it free. Later, once you know what you're doing, you can choose to buy a domain name and pay a hosting service if you want.
You can pay someone to design a gorgeous site for you, loaded with graphics, complete with a secure server and the option to buy right there, but I didn't. My publisher does the selling. Writing a site yourself, loaded with information and a place to click to send someone to your publisher, is simple.
[2002-10-31] 4 Steps to Writing a Powerful E-zine Article
We’ve all heard the buzz that getting e-zine articles published is a highly effective, low cost method of promoting your on-line venture. While it is true that useful, intelligent articles can position you as an expert on your chosen topic and promote your website, it is quickly becoming a crowded marketplace. Just as websites began popping up like weeds a few years ago, e-zine articles are now being produced by the hundreds on a daily basis. It is no longer enough to simply write an article and wait for a publisher to come along and publish it. You need to write articles that publishers will be interested in using. Here are some tips to help create the next great e-zine article:
[2002-10-30] Flashing your Email: The Good, Bad and Ugly of using Flash & Rich Media in your Email!
Lately there has been a great deal of interest in adding Flash to your everyday run-of-the-mill email so you can send it to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, or an executive in management has read about it.
Well, why not?
The fact of the matter is that email HTML browsers are just not equal to their web browser equivalents. This is further made complex by the wide variety of settings, preferences, security updates, versions, and third-party applications which make the user experience hard to predict.
[2002-10-28] Email Marketing is Alive and Well
Email marketing is alive and well! If done correctly it will build your business faster than any other marketing method!
Email marketing is the number one way to promote your business online. If you want to succeed with your online business, email marketing is a MUST.
Marketing itself is a never ending task. As long as your in business, you will have to actively market your product or service. There are advantages to marketing through email:
[2002-10-23] How to Start Your Own E-zine Without the Tears
For many people, starting an e-zine is the epitome of what online marketing is all about: start up, get subscribers, sell them loads of stuff and retire to the Bahamas.
[2002-10-22] How Often Should You E-mail Your List?
Last month someone on my e-mail list wrote me a long e-mail calling me an "Internet whore." He went on to say he was un-subscribing from my newsletter. He added that I was "slocking *****" and that I had "lost my ethics."
I thought about the anonymous writer and reflected on what he said. It made me wonder how often any of us doing business online should send out our email. Weekly? Monthly? Hourly?
[2002-10-16] How to Build Your Greatest Opt-In List
I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers you'll get, the more money you'll make, and the more people you'll connect with.
[2002-10-13] The Long Range Newsletter Plan
When starting out with your newsletter it's best to begin with a long range plan so that you're better organized and you know what your goals are from the beginning. That doesn't mean you can't change your goals as you go along because it's inevitable changes will occur. It's also a good idea to go over your goals once and a while to know where you are and where you are going. This keeps you focused.
[2002-10-11] The Art Of Low-Tech Hacking
Ideally, a business partner promotes your business; they're always on the lookout for new markets, and they work to find ways to improve your product or service.
[2002-10-11] Turn Your Clients Into Partners
Ideally, a business partner promotes your business; they're always on the lookout for new markets, and they work to find ways to improve your product or service.
[2002-10-11] Misconceptions About Spam Filters
Unfortunately there are a lot of people online that all have many misconceptions regarding Spam Filters. Today I'm going to answer some questions that people have asked me about my "Spam column" for DEMC Small Business Ezine regarding them. With regards to spam filters, one can never have enough knowledge, so I do hope that this article will clear up any misconceptions that you may have.
[2002-10-11] 10 Easy Tips to Improve Your Ezine
Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many times to make it the best it can be. I am still always looking for ways to improve MOE. Over the years I have learned a few simple ways to improve my ezine. You can easily implement these tips into your ezine.
[2002-10-07] Coping with Spam Accusations
More and more publishers are consistently getting accused of spamming. Whether there is any truth to some of these accusations is yet to be seen, however in MOST instances these accusations are nothing but a complete farce! We as publishers seem to get picked on MORE so than anyone else online. I am not certain as to WHY exactly that is, but we do.
[2002-10-03] The Fastest Opt-In List Growing Secret
Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity.
First a little history. The guys who started internet marketing were all either successful direct marketers or people who learned from successful direct marketers. Direct marketing is marketing through the mail, catalogs, infomercials, etc.
Ask any direct marketer or any internet marketer who has gotten REAL results what the most important part of marketing is. They will ALL tell you it's the list, the list, the list. In internet marketing this means YOUR opt-in e-mail list for your ezine or newsletter.
[2002-10-03] Formatting your Email Newsletters
Pop-quiz hotshot!
You've got to send an HTML email to a list of clients and have it display correctly across a spectrum of email clients which include Outlook, web-based, frame-based.
It has to be Netscape compatible, Eudora-friendly, Lotus Notes accessible...
What do you do?
So, you want to send HTML email to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, and an executive in management has read something about it.
Well, why not? The clickthrough rates are noticeably higher on HTML email. Analytics show that customers are less likely to unsubscribe from HTML email than their text counterparts. In my last TemplateKit email newsletter (50,000+ recipients, http://www.templatekit.com/email/TK20.htm) I had 12 unsubscribes, 9 of which were text recipients. Customers simply respond with more click-throughs, more sales, more inquiries for information, but only if your message is in a form that the recipient can easily view and display correctly.
Contact
Home
Submit