[2002-12-18] Avoiding the Spam Trap
Spam has not only become troublesome because we all receive too much of it, but it's now a problem for legitimate e-zine publishers such as you and me. This is because the spam overload has driven many companies and individuals to use "anti-spam" software to help screen out the junk. Unfortunately many of these programs filter out our opt-in publications as well.
Let's first look at what common filtering tools are out there:
[2002-12-16] Getting Your Newsletter or Ezine Past the Filters
As if it's not difficult enough to create high quality content for your newsletter or ezine, there's a new problem that's cropped up lately that could have a major impact on your success. That problem is the growing amount of spam that is being sent across the internet, and the many filters that are being put in place to block it.
The problem is two-fold. First is the possibility that your newsletter or ezine recipients have activated the spam filters in their email programs, and set them at a high enough level to actually block your legitimate emails to them.
[2002-12-13] Getting Your Newsletter Past the Spam Filters
As if it's not difficult enough to create high quality content for your newsletter or ezine, there's a new problem that's cropped up lately that could have a major impact on your success. That problem is the growing amount of spam that is being sent across the internet, and the many filters that are being put in place to block it.
[2002-12-12] An Overlooked Advertising Opportunity For Web Publishers
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email.
[2002-12-11] Why Your Newsletter Isn't Making Money (...and how to fix it!)
While there are hundreds of philosophies on how to make money online, one that everyone seems to agree on is this: You've Got To Have A Newsletter.
So, everyone goes out and starts one.
Problem is, down the road, it seems that many of these newsletters aren't making their owners any money. What gives? Is the idea of having your own newsletter just another one of those "guru lies" like "make $10,000 your first month"? Or is there some other reason why some people
are making thousands each month from their newsletter while others are having trouble justifying the time it takes to put it together?
[2002-12-11] Is Your Ezine Being Zapped?
About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all.
In fact, the problem is now so serious that sp^m is shaping up to be the greatest threat to online
marketing.
The threat comes not from sp^mmers themselves, but from the filters that are being used to block them.
[2002-12-02] How To Build Your Opt-In List FAST
Yes, you can grow an opt-in list that reaches thousands in a very short time. I’ve done it, and now I want to show you how.
First, think of how many prospects are seeing your offer to opt-in each day. Then figure how many of them are actually taking the steps to sign-up.
[2002-12-02] Article Marketing: An Exclusive Interview With Michael Southon
Are you searching for a free dynamic traffic and sales building technique? Well, the crucially important benefits of writing articles make it a strategy that's difficult to top.
And when you think of writing articles, it's likely the name, Michael Southon, pops into mind. Michael is simply one of the web's most published and successful article writers. He's been reprinted literally tens of thousands of times and his articles can be found on over a staggering 8000 web sites.
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