[2003-03-26] Writing Newsletters - Tricks of the Trade
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.
[2003-03-21] How to Write an Ezine Thousands Will Subscribe To and Everyone Will Open and Read
Hype! And if you're trying to do this, you'll defeat your purposes. In fact your expectations and perfectionism will keep you from producing a good and useful ezine.
WRITER'S BLOCK
[2003-03-20] E-Mail Newsletter Marketing Essentials
If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business.
[2003-03-20] What Is the Real Future of Email?
Weekly, I keep an eye to the horizon to assess new developments in the Internet environment. In noting the changes, I sometimes begin to feel overwhelmed by feelings of doom.
The S~P~A~M problem is one such item that leaves me at times in much distress. I fear the trends of the ISP's in their efforts to get control of the S~P~A~M situation.
[2003-03-20] 3 Tools for Ezine Writers and Editors
Formatting - Have you ever struggled with formatting
[2003-03-20] Quick Guide to E-newsletter Publishing
Newsletter or e-zine publishing is a leading communication and marketing tool for your web site and an important part of building a long-term successful online business.
[2003-03-17] Producing eZines for Your Business
You know email newsletters are a powerful promotional tool that can bring you big profits. You see it everywhere you go : "Earn huge income ! Publish your own email newsletter !"
What an ezine is ?
An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers.An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.
[2003-03-17] Low-Risk E-Mail Marketing
Many marketers are hesitant to try email marketing, because they're afraid they'll be accused of "spamming" and get in trouble. Here's how to minimize the risks.
[2003-03-11] Beyond Ebooks: 5 Powerful Infoproduct Formats
Here are 5 alternatives to eBooks that will put more money in your pockets.
1. Audio Interviews
One of the key disadvantages of eBooks, newsletters, special reports, etc... is that they are non-interactive. Many people learn better by hearing examples, discovering information in an interactive setting. Get someone to interview you about your topic and record it. You can record the interview over the phone, in person or by using a third-party conference service. Once again, you can offer your information via recorded interview for a premium over what you would charge in eBook format.
[2003-03-11] Using Contests in Getting New Subscribers
Contests are very useful for site traffic and getting new subscribers. Good contest helps in making better image of a certain company.
[2003-03-10] Make Your Subscribers Love You!
Let me tell you flat out...it's close to impossible to market effectively online, without using some form of email marketing. Be it an ezine, opt-in list, ecourse or report.
[2003-03-04] The "Strange Avalanche Iceman" Headline Technique!
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.
[2003-03-03] List Files on the Move in 2003
The start of a year is a likely time for mailers to make vendor changes of all kinds, but the first few months of 2003 have seen high-profile file movement among list management companies.
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