[2003-05-28] What Makes Email Professional?
I asked DevWebPro readers what they expected from professional email, and the responses poured in. Find out what people who are receiving your email expect to see. Read on for views on HTML mail, Outlook, a few criticisms of DevWebPro, plus grammar gripes and misspelling misery.
[2003-05-28] Create User Friendly Confirmation Pages
Including a form on your website is the best way to get feedback from your visitors.
[2003-05-27] Build Your Permission Marketing Database
Hi Eran: You mention "target customer permissions" in your article and I'm just trying to understand this concept. Here's an example: I buy my target lists from companies and use them to conduct direct marketing. (Large AS/400 companies).
Now, gathering customer permissions - is this the ability to obtain information about a direst mail respondent and to now add them to my marketing contact 'mix'? - Do I need permission to add them to the mix?
[2003-05-21] Developing a Highly Profitable Opt-In List
An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
[2003-05-20] Newsletters
Newsletters are a great way to establish a new, more personal relationship with your customers. You can keep them up to date on your products and services, give them a little insight into the lives of your employees, and much more. For example, you can "spotlight" one individual in each issue, talking about their interests, families, etc. I think it's a nice touch to let your customers know more about the people that they deal with; it has a nice "touchy-feely" quality to it and makes the business experience a little more personal.
[2003-05-20] Your Newsletter As Search Engine Superhero?
Newsletters are magical things -- they can attract customers, increase company profits, establish expertise and much more. But, did you know they can also help you increase your search engine rankings?
[2003-05-19] 12 Steps to Creating an Ezine
Now that you've decided to create your own ezine, what's the best way to begin? Here are 12 steps that have proven useful to many people just starting out
[2003-05-15] Affiliate Marketing Means Using Email Marketing
As an affiliate in an affiliate program you need to be good at affiliate marketing. One of the most important aspects of affiliate marketing is email marketing.
[2003-05-15] E-Mail Builds Brands
E-mail - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based e-mail marketing positively affects:
[2003-05-14] Market By Email Without Getting Persecuted
You provide a Web service such as Web site design, Web site evaluation, search engine optimization, graphics design, or copy writing. You find a Web site that could sorely use your services. You send a friendly email message to the Web site's owner.
[2003-05-14] Your Success Depends on Your List
Now you've probably heard it said a 1000 times by the top online marketers: the single most important thing that you can do is build your list. I challenge you because there is a second part to this: build a relationship with your customers and readers. Provide them with content that they can use and products that they want. You'll have loyal subscribers who will buy your products.
[2003-05-14] Choose the Right Subject Line for your Ezine
How many times have you opened up a mail thinking it was something personal, only to find that it was nothing but spam? There are ways by which spam can be identified and most of the net community is aware of the common techniques that are used.
[2003-05-13] Six Steps to Selling By E-mail
Free. . . Sale. . . New . . . Hot. . . Act now! These words announce yet another e-mail sales message. We're inundated with e-mail pitches and wary of anything that sounds too good to be true. So, how do you write your e-mail sales messages so customers will open, and most importantly, act on them?
[2003-05-12] Could This Be The End of Spam?
The war on spam has so far been waged on two fronts: legislation to make spam illegal and filters that prevent spam reaching its destination.
[2003-05-12] Internet Marketing Strategies -- Purchasing Advertising
If free advertising ventures aren't providing you with the
response that you had hoped for, maybe it's time to
consider purchasing some advertising.
[2003-05-12] Building Lists (As Quickly As Possible)
Hi Michael:
I'm trying to figure out the best way to build a list as quickly as possible. I could purchase an "opt-in" email list and send them a newsletter -- I have recently positioned my pages for SEO and I could do a PPC campaign (I've already tried and it's luke warm). I thought I'd check with you and see what your thoughts might be.
[2003-05-12] Developing Competitive E-Newsletter Content
Hi Michael:
Do you have any suggestions for gathering content? I like to write, but I know I'll need to include the work of others since I dont have the time to research and write full time. I've seen sites like freesticky.com but find that the subjects I need are not there.
[2003-05-12] Lowering Your E-Newsletter File Size
Dear Michael:
I would love to get a monthly letter out however, I have found that people complained of the size of the completed document in their mail boxes. I used the microsoft newsletter format, do you have any suggestions? I do have a website www.africanenza.com that is growing in popularity and would love some ideas of how to improve my external communication.
[2003-05-12] Are Safe Lists Really Safe?
For anyone just starting out in any area of web commerce, the term "Safe List" should not be new to you. A multitude of these safe lists are marketed to us each day by so many people that I sometimes wonder if the senders find time to do anything besides advertise safe lists!
[2003-05-09] Magazines Online: They're Finally Getting It
Looking back it's amazing to recall that magazines were once considered the best-positioned companies to succeed online. In the ancient days of the early 90s, magazines seemed to have it all: a brand name, years of archived editorial content, a deep list of advertisers who could be lured to the exciting new world of banner ads. Banner ads would produce the revenue to make it all profitable. Banner ads.
[2003-05-06] Ezine Readers Not Biting? Change the Bait
A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out line after line (or issue after issue) and not get a single bite.
What should you be baiting your newsletter with? Let's take a look:
[2003-05-01] Build Your E-Newsletter List With Your Current Contacts
Building an email list can be an involved process. This reader wrote in to Michael Katz, e-newsletter expert, asking about the best ways to build the list for her stress relief site. Michael's suggestions will work for your site too.
[2003-05-01] Tame The Marketing! E-Newsletters Grow With Content
In this e-newsletter review, Michael Katz, e-newsletter expert, has a few key suggestions for Darryl Antonio's travel newsletter: tame the marketing and boost the content! Read this review for some specific suggestions that may apply to your own newsletter.
[2003-05-01] Develop E-Newsletter Software, Or Buy Off The Shelf?
In this Q&A with Michael Katz, e-newsletter expert, Ron Wright asks about developing his own application for creating and sending emails. Ron wants to avoid proprietary programs -- is this a wise idea?
[2003-05-01] Acquisition Methods: Learning From Specpan's Approaches
No matter your industry, the odds are high these days your customers are online. Men, the young, the wealthy, and academics no longer dominate the Internet. But even when you know your potential customers surf the Web and communicate via e-mail, reaching them can be difficult.
[2003-05-01] Keep 'Em If You Got 'Em: 3 Ways To Build Customer Loyalty
The most valuable, sustainable, defensible asset that any professional service business has is its existing relationships. Everything else (everything else) about you and the way you do business can be copied almost overnight by a competitor.
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