[2003-06-26] 11 Quick (and Good) E-zine Content Ideas
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.
[2003-06-26] Recycle Your Articles and Gain Tons of New Subscribers
While there are many effective ways to promote your e-zine and gain subscribers, the one I've had the MOST success with is to write and submit articles for use in OTHER people's e-zines.
[2003-06-26] Sell More Books With an E-mail Newsletter
If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."
[2003-06-26] The Sticky Issue of E-zine Schedules
While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!
[2003-06-26] Your E-zine 13 — A Formatting Checklist
While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!
[2003-06-25] 5 Powerful Article Writing Tips
Writing articles is one of the most powerful, if not the most powerful methods of building your reputation and your online business. Not only do you get unlimited exposure, but it is fre^e as well!
[2003-06-24] How to Create an ASCII Text Ezine
What's the difference between text ezines and all others? A true text ezine is created in text editors like Notepad, Notetab, WordPad and UltraEdit. What you create is exactly what the reader sees, fonts included. Most of the time.
[2003-06-24] Do Not Sell in the Resource Box!
Most people assume the resource box at the end of the article is their opportunity to sell. You write an article and can sell your product or sell yourself via a link or email address in the resource box.
[2003-06-24] Newsletters – Winning the Continuing Battle
Did you know the ratio of first newsletter issues to second issues is 20:1*? Starting a newsletter is difficult. Maintaining a schedule is even tougher. Just ask any newsletter editor.
[2003-06-23] The Internet: Homonym Heaven
Have you ever visited a visually attractive site and then spotted phrases such as, "If your interested in learning more about our Websight, e-mail us," or "This product comes with an unconditional guarantee. It's high quality will make you're life better!"? How about, "Body fat problems? We can help. Of coarse you need patients when it comes to reducing the access around you're waste."
[2003-06-23] Put Your Online Text To Work!
Do you struggle through a maze of Internet words, acronyms, and phrases, wondering if you'll ever learn enough to successfully operate your online business? Is your brain buzzing with thoughts of associate programs, e-commerce, conflicting statistics, just-in-time transactions, B2B, B2C, B2Whatever, and branding?
[2003-06-20] eBooks: Free Marketing Tools That Promote Your Product
When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled "How To Sell Your Competitor's Book Online," is downloaded approximately 100 times a month from various locations.
[2003-06-20] When Size Doesn't Matter
Building a big mailing list is easy. Building a profitable list of eager ebook buyers is more difficult.
Why? Because sometimes these two goals oppose one another. Let me explain...
[2003-06-19] Addicted to Email: A Survivor’s Story.
The following is a story of a fellow ezine subscriber, Joe, who had a terrible addiction to email. Not internet porn, or gambling, or even drugs - but email. Funny, huh? Not so funny to Joe. Read his story and then I'll describe what Joe did to overcome this problem.
[2003-06-19] A Newsletter Is Worth A Thousand Words
There are many, many ways of marketing your business that don't have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you can help.
[2003-06-18] Do You Matter To Your Subscribers
Think back to the last really great novel or mystery yarn you read. Back to one that really impressed you. One that so grabbed your attention, you are looking forward to the next book by the same author. If you don't read much, think of a film that jolted you.
[2003-06-18] Do You Publish An Ezine?
You should. It's a grand way to stay in touch with potential customers, and to keep your name out there in a positive way. Readers will remember you when they need what you offer. And best of all, they will share your name with a friend with a similar need.
[2003-06-18] Bulleted Lists: Capitalization and Punctuation
Before the introduction of word processing (via word processors and computers), most publications displayed lists in either outline form or numbered lists. Now we have bullets. This creates a new layer of confusion on how to use capitalization and punctuation in such lists. Following are some questions and answers to use as guidelines:
[2003-06-17] Navigating E-Newsletters: The Editor's Note
Carol Abrahamson, a regular WebProNews reader, recently submitted her text e-newsletter to me for the drive by review. She sells her consulting services along with an info product, so her e-newsletter is a crucial part of her marketing initiative. For this review I looked primarily at ways she could take email reading patterns into account and create an e-newsletter that readers will use and feel connected with.
[2003-06-17] 5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.
[2003-06-17] AND A FINAL WORD ON APOSTROPHES...
Following on from the previous two articles, I now want to look at another common difficulty with the apostrophe - that is, the difference between "it's" and "its" and when each of these should be used.
[2003-06-17] Resources For Improving Grammar
I will shortly be bringing this series of articles to an end, so have compiled here a selection of resources available on the internet to help all those of us who write ads, articles and e-books to keep improving our work.
[2003-06-17] I've Got It! Let's Beat Up The Publisher!
I don't think there's much doubt that I love publishing a newsletter, but there are days...
[2003-06-17] Criticism Is Gold
Suppose you received the following message from a reader of your newsletter. How would you handle it?
[2003-06-16] eBook Promotion - it's FREE if you know where to look
When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled "How To Sell Your Competitor's Book Online," is downloaded approximately 100 times a month from various locations.
[2003-06-16] Content Really Is King
Here's a news flash for you: Content is king! You have heard this so often, you may tend to overlook the meaning of this simple statement.
[2003-06-12] Thousands More Subscribers
Got a newsletter? GREAT! Now all you need is to build your subscriber base. Here are several top-notch ideas for getting TENS OF THOUSANDS of subscribers:
[2003-06-12] Four Tips That Boost E-Newsletter Signups
Let me ask you a question. Suppose a new restaurant opened in your town, and immediately took out an ad in the local paper with the following offer: "Send us $20 and we'll send you some food." Would you take them up on this proposition?
[2003-06-11] How to Get E-zine Subscribers From In-Person Events
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.
[2003-06-11] How To Grow Your List From Discussion Board Postings
Are you disappointed by lack of sales?
Here's one way to change that ... a Discussion Group.
[2003-06-11] 5 Essential Online Tools for Writers and Publishers
Writing a newsletter or article can be very time consuming. First, you have to create your content. Then you have to organize it. Fortunately, there are plenty of great tools online you can use and don't require you to clog your computer with more software.
[2003-06-10] The Anti-Spam Zealots who went to the FTC Spam Forum
On the three days from April 30 through Friday, May 2, 2003, the FTC (Federal Trade Commission) held a "Spam Forum" in Washington, D.C.
[2003-06-09] The Problem With Double Opt-In?
There are many who believe that using a double opt-in procedure to add subscribers, members, or names to a list is necessary to be sure that you are only signing up those who really want to be signed up. I disagree.
[2003-06-07] Dialogue - Not Agreement - Is The Sign Of An Effective Newsletter
For those of you old enough to have never seriously considered getting your tongue pierced, you may recall the 1992 US presidential elections, principally involving Bill Clinton, George Bush and Ross Perot.
My memory of the specifics is a bit hazy, but one thing about that election has stayed with me. Everywhere you went that year, you'd run into passionate Perot supporters - handing out leaflets, wearing buttons, eager to engage anybody and everybody in a debate on the virtues of their candidate.
[2003-06-06] Building a Great Ezine
I have two tips that seem so reasonable that they can,t miss. When you are writing an ezine,why not occasionally put polls in where the respondents email you and tell you if they want a feature in your ezine? Or, maybe they want to see a new feature that you are presently lacking.Or even "lose" something that they feel reduces the quality of the ezine.As in, quality control polls.
[2003-06-06] What is the Truth About Bulk E-Mail?
I'm sure that anyone who has spent a fair amount of time online doing any sort of marketing and advertising has been virtually assaulted by emails with almost identical headlines expounding the virtues of Bulk Email.
[2003-06-05] Don't Buy, Test and Use a Mailing List!...Don't!
Last month I wrote about how I bought 2,500 leads from an opt-in mailing list vendor. This source is a well-known I-guru and I trusted him! They sell each record only twice, advertise a "penny per lead" guaranteed, have average 25% "bounce" and included an extra 1,000 names - 3,500 names for $25.00.
[2003-06-04] Four Tips On Choosing Your List Management Software
Hi Michael:
I am just getting started on creating my e-newsletter. Do I need a program to help manage and maintain my subscribers? And if so what programs would you suggest? I have seen some such as Broadcast and Constant Contact. But I have no idea how to choose the right one or if I even need one. Help?
Cathy Holden
[2003-06-03] Nine Successful Online Business Must Haves
1.) Products & Services - Your products and services must be quality products that you would be proud to offer your Mom. There's nothing worse than providing a shoddy product that you as the owner wouldn't even purchase. Your product represents you and your business. There are millions of whole sale companies and quality products to resell or create your own. Do not settle for less than the best!
[2003-06-02] Are You Being Fooled By Your Advertising Results?
You may work hard at tracking traffic. You may calculate a CR (Conversion Ratio) as a percentage, maybe accurate to two decimal places. And track several
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