[2003-10-23] Tips for Email Newsletter Staying Power from The Marketing Minute
With the ever-rising tide of email most business users are experiencing, the challenge to gain space in prospective customers' in-boxes and to sustain their loyal readership over time is growing, too. Now that my free weekly email newsletter, The Marketing Minute (http://www.yudkin.com/marksynd.htm), is celebrating its 300th issue, I'd like to offer these guidelines for creating a newsletter that can outshine the competition.

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[2003-10-20] Newsletter Publisher's Secrets
When a long-time reader wrote to me about my apparent ability to expand my thoughts into articles, he called it "a special talent that a lot of people do not but wish they had" and my head started swelling from the flattery.

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[2003-10-09] Newsletter Basics 101
Publishing a Newsletter/eZine can be very rewarding in many ways. You'll increase traffic to your Web site, continuously gain new subscribers and you'll make a ton of new friends. Not to mention all the new things you'll learn along the way.

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[2003-10-06] The Top Ten Ezine Tips (For Building a Strong Opt-in email Database)
1. Quality vs. Quantity Without question the most important aspect of any publication is the quality of it's content. However, as number one on the Top Ten List you need to look at the quality of your subscribers. Is it better to have a database of 20,000 lousy prospects for your business or 2,000 top prospects? Without doubt - you'll generate more income from the 2,000 then the 20,000. Stay away from free swap subscriber services - generate your leads only through quality opt-in websites through Joint Ventures and reciprocal exchanges.

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[2003-10-06] Break Free of Your Editorial Calendar
I just had a great idea. About four or five times a month, I find myself at some sort of business lunch. Whether with a client, prospective client, colleague, whatever, it's the rare week that goes by where I'm not lunching with someone in the middle of the work day.

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[2003-10-06] 3 Suggestions for Generating Reader Feedback
One question I am asked often is, "How much feedback does your electronic newsletter generate?" (Another question is, "How did you manage to lose so much hair in just 43 years of life?," but that's a topic for another day).

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