[2006-08-21] Boosting Donor Newsletter Open Rates with Subject Lines
The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%.

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[2006-08-08] Surprise Your Newsletter Subscribers
Keep your newsletter subscribers interested by mixing up the days you send out your newsletter. Subscribers will look forward to the enewsletters you'll send when they know they contain valuable information.

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