[2007-10-30] Email ROI Drops
In 2005, email marketing returned $57.25 for every dollar spent. Last year it fell to $51.58.
[2007-10-16] Email Marketers Wrestle With Spam
AOL ranks the lowest for email deliverability for marketers and Google's Gmail is the best for deliverability according to a survey from Dot Email.
[2007-10-02] How to Set Goals That Increase the Value of Your Email Newsletter
An email newsletter can be a high impact communication tool, especially for those editors who are always looking to improve their efforts and better serve their readers.