[2009-04-21] Internet Users Act On Newsletter Content Over Advertising
It's always interesting to see research confirm something that your gut says is real. Ad blindness is a very real concern for marketers and it is forcing more creativity to get brands in front of the right people at the right time for THEIR right reason. A report from eMarketer shows that Internet users are more likely to act on brand mentions when reading about it in content form rather than advertising form. Not a shock but still good to know rather than suspect. Here's some info about what is working and what is not.

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[2009-04-07] Towers Perrin-Approved Newsletter Tips
Trying new things won't always get you too far. Where food is concerned, a bad choice can lead to an empty belly. With sports, think injuries. And if something like karaoke's at issue, lifelong nicknames are a possible result. Fortunately, the following newsletter tips have been well-tested.

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