Learning the Terminology of Email/Newsletter Marketing
If only newsletter emails could be as simple as 'send email to user' - 'user opens email'. It could happen; if the world were perfect and there wasn't such a thing as spam, trojans, or viruses. Unfortunately, we don't live in that sort of world so it then becomes vital to know your stuff.
http://www.newsletterindustry.com/2009/1215.html
| 12.15.09 |
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Email Still Growing Strong For Small Businesses
I can't help but roll my eyes whenever I hear 'Email is dying'. This thought generally stems from social media experts who think they've stumbled onto the next big thing. I'm not downplaying the significance of social media, however email is here to stay.
http://www.newsletterindustry.com/2009/1201.html
| 12.01.09 |
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Finding The Appeal Of Newsletters In The Social Media World
Discussing the evolution of the internet, I believe all of us could really 'wax poetic' on Dylan's 'Times They Are A Changin'. While many marketers are scratching their heads over how to embrace social media, this could be the opportunity you need to face it head on.
http://www.newsletterindustry.com/2009/1117.html
| 11.17.09 |
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How To Analyze Your Newsletter Bounce Rates Correctly
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Newsletter Venture Receives $1 Million In Funding
It's pretty well known that the economy has been suffering a recession, and also that the term " geek" doesn't have positive connotations in every circle. However, in a move that may help prove the strength of newsletters, a fresh site/newsletter entity called GeekChicDaily has received a significant amount of money in funding.
http://www.newsletterindustry.com/2009/1020.html
| 10.20.09 |
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How To Avoid Newsletter Scare Tactics
Toyota and their advertising agency, Saatchi & Saatchi must have thought they were onto something huge when they launched a series of emails last year. And then this week, AdAge reports, they were slapped with a lawsuit by one of their subscribers/victims.
http://www.newsletterindustry.com/2009/1006.html
| 10.06.09 |
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Using Your Newsletter Data To Reduce Advertising Waste
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Free Webinar: Grow your Email Marketing Opt-in List
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Best Email Marketers Focus On Deliverability
Successful email marketers who take their cues from customer behavior by segmenting email messages achieve an average email deliverability rate of 90.2 percent according to a recent report by the Aberdeen Group.
http://www.newsletterindustry.com/2009/0908.html
| 09.08.09 |
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How To Write Super Versatile Newsletter Articles
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Make Sure Your Newsletter Is Delivered
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Increasing Newsletter Deliverability Through Better Tracking
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The Key Elements Of A Starter Mailing List
One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign. I have been absent from this blog for about a bit because I have been working on a project that I have kept secret until the day it was finished.
http://www.newsletterindustry.com/2009/0721.html
| 7.21.09 |
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How To Increase Deliverability With Opt-In
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Staying Relevant With Your Newsletter Subscribers
A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.
http://www.newsletterindustry.com/2009/0622.html
| 06.22.09 |
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Partner With A Business That Already Has An Audience
The old model of interruption advertising is over. Content marketing and telling brand stories by offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.
http://www.newsletterindustry.com/2009/0609.html
| 06.09.09 |
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Mozy Exec Gives Newsletter Advice
A little less than two years ago, a company called Mozy was acquired by EMC for $76 million. Mozy's execs can be pretty well trusted to know their stuff, then, and recently, the company's vice president of marketing shared some tips on how to make newsletters more effective.
http://www.newsletterindustry.com/2009/0519.html
| 05.19.09 |
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Building Your List Is Important In A Tough Economy
Email
marketing is good for business growth - when done properly. One of the best parts
about email marketing is that it keeps you in regular contact with customers.
It keeps you fresh in their minds. That is why your list is so important.
http://www.newsletterindustry.com/2009/0505.html
| 05.05.09 |
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Internet Users Act On Newsletter Content Over Advertising
It's always interesting to see research confirm something that your gut says is real. Ad blindness is a very real concern for marketers and it is forcing more creativity to get brands in front of the right people at the right time for THEIR right reason.
http://www.newsletterindustry.com/2009/0421.html
| 04.21.09 |
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Towers Perrin-Approved Newsletter Tips
Trying new things won't always get you too far. Where food is concerned, a bad choice can lead to an empty belly. With sports, think injuries. And if something like karaoke's at issue, lifelong nicknames are a possible result. Fortunately, the following newsletter tips have been well-tested.
http://www.newsletterindustry.com/2009/0407.html
| 04.07.09 |
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Online Retailers Need Better Email Marketing
Many online retailers find it challenging to maximize the numerous sales opportunities available through more effective email marketing, a new study from Return Path found. Return Path conducted the "Increasing Revenues By Optimizing Emailing Practices with Online Buyers"...
http://www.newsletterindustry.com/2009/0326.html
| 03.26.09 |
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The Email Design Guide for Non-Designers
Even
the savviest of marketing professionals asks themselves this question.
And while a great subject line and offer certainly broadens the appeal
of your email, design plays a critical role as well. But the quirks and
limitations of email mean that sometimes a beautiful visual design can
work against your objective.
http://www.newsletterindustry.com/2009/0325.html
| 03.25.09 |
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Surviving Tough Times With E-mail Marketing
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Are you getting the most from each email campaign?
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Email Marketing Leads To Online And Offline Purchases
The advantages of permission-based email marketing campaigns goes beyond ecommerce transactions and have a positive impact on purchasing behavior and consumer loyalty in the offline world, according to a new survey from marketing firm Epsilon.
http://www.newsletterindustry.com/2009/0224.html
| 02.24.09 |
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Email Marketing Company Launches Alert Tool
Email marketing firm, Email Data Source, has launched a new product called Alerts. The Alerts notifies a subscriber when any of the 40,000-email marketing messages that the company receives daily match criteria set by the customer.
http://www.newsletterindustry.com/2009/0203.html
| 02.03.09 |
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Recession Could Boost Status Of Newsletters
The individual companies that send out newsletters are unlikely to be fond of the global recession; something that makes money scarce is never popular. It seems that the recession may be good for the reputation of newsletters in general, though, and people who promote them could gain favor within organizations.
http://www.newsletterindustry.com/2009/0121.html
| 01.21.09 |
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