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Shopping For An E-Mail Vendor


By ClickZ
Source
Article Date: 2003-02-21

What's the single biggest decision you'll make outsourcing your e-mail operations? Without a doubt, finding the right vendor. Will it have the capabilities you're looking for? Will it tailor its system to fit your needs or try to fit you into a predefined mold? Can you trust it to handle vital communications between you and your customers?

A Crazy Train

Having just completed the process of seeking out and signing up a new e-mail vendor for internet.com and EarthWeb, I can promise you the decision won't be easy. This young industry still has a bit of the Wild West in it. Shopping for an e-mail services vendor today is a bit like shopping for a Web design firm was in the late '90s: rapidly changing technology, customers just learning how to understand their needs, and vendors who often lack experience.

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http://www.clickz.com/em_mkt/infra/article.php/1588361

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Shopping for an E Mail Vendor