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SubmitList Files On The Move In 2003
By DMNews.com
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Article Date: 2003-03-03
The start of a year is a likely time for mailers to make vendor changes of all kinds, but the first few months of 2003 have seen high-profile file movement among list management companies.
From January to late February, at least 11 files each with 1 million or more names were placed with new list managers, not to mention all the smaller files that have been shuffled around. Well-known list owners such as BMG Music Service, McGraw-Hill, Wenner Media, Columbia House, Hanover Direct, VFW and BusinessWeek made list management changes for one or more of their house files since Jan. 1.
One list professional cited the economy as at least partially responsible for the movement.
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