Low-Risk E-Mail Marketing
By EmailResults.com
Expert Author
Article Date: 2003-03-17
Many marketers are hesitant to try email marketing, because they're afraid they'll be accused of "spamming" and get in trouble. Here's how to minimize the risks.
Anti-spam advocates argue that spamming is unethical and that it robs users and Internet service providers of valuable computing resources. Whether you agree with this ethical argument or not, you'll have to agree that spamming is a risky proposition.
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