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SubmitLowering Your E-Newsletter File Size
By Michael J. Katz
Expert Author
Article Date: 2003-05-12
Dear Michael:
I would love to get a monthly letter out however, I have found that people complained of the size of the completed document in their mail boxes. I used the microsoft newsletter format, do you have any suggestions? I do have a website www.africanenza.com that is growing in popularity and would love some ideas of how to improve my external communication.
Thank you so much for your time and expert advice,
Judith Elaine
Hi Judith:
Thanks for your email. My recommendation is that you go with an outsourcer for the delivery and list management of your newsletter. It's very cheap (like $15 a thousand names per month), and in addition to giving you all kinds of tracking data and automation of the process, it eliminates the problem you mention.
Rather then sending the newsletter as an attachment (which can be large, particularly if you use a PDF), an outsourced solution sends an email that REFERENCES the images within. That way, the email itself stay small, has no attachment associated with it (which many people won't open anyway as a virus precaution), and still looks beautiful and graphical for you.
Hope that's helpful and all the best,
Michael
About the Author:
Michael J. Katz is Founder and Chief Penguin of Blue Penguin Development, Inc., (http://www.BluePenguinDevelopment.com) a Boston area consulting firm that helps clients increase sales by showing them how to nurture their existing relationships, and that specializes in the development of electronic newsletters. He is the author of the book, E-Newsletters That Work.