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By Manoj Jasra
Expert Author
Article Date: 2008-02-05
Email marketing campaigns are still widely used in online marketing strategies. It becomes very important to measure the overall effectiveness of a campaign so that when you deliver content your readers actually engage with it.
Many of the standard email marketing solutions offer metric tracking such as:
- Email Opens
- Bounces
- Email Forwards
- Links Clicked (ClickThroughs)
- Spam Detection
- Amount of Successful Deliveries
- New Subscribers
- Opt Outs
Below I have compiled a list of some of the most popular email marketing solutions, most of which offer some type of free trial period:
Constant Contact starts at a price of $15/month for up to 500 members in your mailing list and comes with a 60 day trial version. Constant Contact also has a survey module which can be added for an additional monthly fee starting at $15/month.
Lyris has an advantage in that it has a tight integration with CMS (Hot Banana) and Web Analytics (ClickTracks). It offers different versions of desktop/web based solutions but I found the price a little difficult to find on their website.
MailChimp offers a 30 Day trial version and offers free support, email templates, sign up forms and starts at $15/month (500 members). If you're a non-profit organization you get a discounted rate of $12.50/month. MailChimp also integrates with Googel Analytics.
EmailLabs offers various solutions including Newsletters, eCommerce, Enterprise and Agencies. I wasn't able to quickly find a price but was impressed with the number of features EmailLabs offered. The website also mentions an integration with HBX (now SiteCatalyst HBX).
Campaign Monitor's pricing is per email which makes it easy to expense. They also have a service aimed at designers who manage the mailings for their clients. They also offer some neat email testing so you can test your emails in various clients and against various spam filters before you send (for a per use fee).
"I like the ala carte pricing model...and nice looking stats." - Software Developer, Jonathan Bowers
Responsys offers a complete campaign solution by being able to provide email, direct mail and mobile marketing integrated together. Additionally it provides very comprehensive segmentation and reporting to really help target customers.
I am sure there are other great resources available, let me know and I will add you to the list!
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About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com